Privacy & Cookie Policy
Last updated: 25 April 2026
Aeternah ("we", "us", "our") is committed to protecting your privacy. This policy explains how we collect, use, store and protect your personal data when you visit aeternah.com (the "Site") and interact with our services. We operate under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Aeternah is a limited-edition jewellery brand based in the United Kingdom. For data protection purposes, Aeternah is the data controller responsible for your personal data.
Contact: info@aeternah.com
2. What Data We Collect
We may collect the following categories of personal data:
| Data Category | Examples | When Collected |
|---|---|---|
| Identity data | First name | When you join our Collector's List |
| Contact data | Email address | When you join our Collector's List or contact us |
| Technical data | Browser type, operating system, anonymised IP address, pages visited | Automatically when you browse the Site (if cookies are accepted) |
| Usage data | Page views, time on site, referral source | Automatically via analytics (if cookies are accepted) |
We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data.
3. How We Use Your Data
We use your personal data for the following purposes:
- Collector's List & marketing emails — to send you launch announcements, early access invitations and exclusive updates about The Lucia Collection (legal basis: consent).
- Website analytics — to understand how visitors use our Site so we can improve the experience (legal basis: consent via cookie banner).
- Customer enquiries — to respond when you contact us by email (legal basis: legitimate interest).
4. Cookies & Tracking Technologies
Cookies are small text files placed on your device when you visit a website. We use a minimal number of cookies and only activate non-essential cookies after you give your consent via our cookie banner.
Cookies We Use
| Cookie / Technology | Type | Purpose | Duration |
|---|---|---|---|
| aeternah_cookie_consent | Strictly necessary (localStorage) | Stores your cookie consent preference so we do not ask again | Persistent (until cleared) |
| aeternah_popup_dismissed | Functional (localStorage) | Remembers that you have seen or interacted with the Collector's List popup | Persistent (until cleared) |
| Umami analytics | Analytics (loaded only with consent) | Privacy-friendly, cookieless analytics to measure page views and visitor counts. No personal data is stored; all data is anonymised. | Session only |
| Klaviyo onsite JS | Marketing / functional | Powers the Collector's List signup form and enables email marketing functionality | Session / persistent |
Managing Your Cookie Preferences
When you first visit our Site, a cookie banner will appear at the bottom of the page. You can choose to Accept or Decline non-essential cookies. If you decline, analytics tracking will not be activated.
You can change your preference at any time by clearing your browser's localStorage for aeternah.com, or by using your browser's built-in cookie management settings. Most browsers also allow you to block all cookies, although this may affect how the Site functions.
5. Third-Party Services
We share data with the following trusted third-party processors, all of whom are contractually bound to protect your data:
- Klaviyo (USA, with EU/UK Standard Contractual Clauses) — email marketing platform that stores Collector's List subscriber data (name, email).
- Netlify (USA, with EU/UK data processing addendum) — website hosting provider.
- Umami (self-hosted / privacy-focused) — anonymised website analytics. Umami does not use cookies and does not collect personal data.
We do not sell, rent or trade your personal data to any third party.
6. Data Retention
We retain your Collector's List data (name and email) for as long as you remain subscribed. If you unsubscribe, your data will be removed from our active mailing list within 30 days, though anonymised records may be retained for analytics purposes.
Analytics data is aggregated and anonymised and does not contain personal identifiers.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — request a copy of the data we hold about you.
- Right to rectification — ask us to correct inaccurate data.
- Right to erasure — ask us to delete your data ("right to be forgotten").
- Right to restrict processing — ask us to limit how we use your data.
- Right to data portability — receive your data in a structured, machine-readable format.
- Right to object — object to processing based on legitimate interest.
- Right to withdraw consent — withdraw your consent at any time (e.g., unsubscribe from emails).
To exercise any of these rights, please email us at info@aeternah.com. We will respond within one calendar month.
8. Data Security
We take appropriate technical and organisational measures to protect your personal data, including HTTPS encryption across the entire Site, secure third-party integrations, and limited access to personal data on a need-to-know basis.
9. Children's Privacy
Our Site is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
10. International Transfers
Some of our third-party service providers (Klaviyo, Netlify) are based in the United States. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO).
11. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
12. Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Information Commissioner's Office
Website: ico.org.uk
Telephone: 0303 123 1113
13. Contact Us
If you have any questions about this Privacy & Cookie Policy or wish to exercise your data rights, please contact us:
Email: info@aeternah.com
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